Bob Barker Net Worth: How “The Price Is Right” Host Earned $70 Million Fortune?

Bob Barker, whose birth name was Robert William Barker, has been well-known for generations. The Washington state native served in the U.S. Navy during World War II before beginning his famed presenting career. He joined the military but never served in any capacity because his true passion was higher education.

After serving in the military, Barker attended Drury University to earn a degree in economics before entering the television industry. Moving to California with his then-wife Dorothy Jo Gideon, he was granted his own radio show, The Bob Barker Show, which he hosted for six years. In the years that followed, he was the host of the daytime TV quiz show Truth or Consequences.

Early Life

He entered this world on December 12, 1923, in Darrington, Washington. The U.S. Indian Census Rolls, 1885-1940 show that he is a verified member of the Sioux tribe, having spent the majority of his childhood on the Rosebud Indian Reservation in Mission, South Dakota. He has a Sioux ancestor and is hence a quarter-blood.

Bob Barker Early Life

His mom was a teacher, while his dad worked as a high line foreman for an electrical company. Barker attended Drury College, now Drury University, in Missouri thanks to a basketball scholarship he got. There, he joined the fraternity Sigma Nu and pledged to its Epsilon Beta chapter.

He dropped out of school to become a fighter pilot in the United States Navy during World War II, but the conflict ended before he could be sent to a naval squadron. Soon after the war ended, he went back to school and earned a degree in economics.

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Bob Barker’s Net Worth

Net Worth: $70 Million
Salary: $10 Million Per Year
Date of Birth: Dec 12, 1923 (98 years old)
Gender: Male
Height: 6 ft (1.85 m)
Profession: Game Show Host, Television producer, Actor, Presenter, Fighter pilot
Nationality: United States of America

Bob Barker, a former game show host and animal rights campaigner in the United States, is rumored to be worth $70 million. He is widely recognized as the host of “The Price Is Right” who has been in the role the longest. The show he anchored aired from 1972 till 2007.

Bob Barker's Net Worth

Bob was paid handsomely over the next 35 years for hosting the show and maintaining its enduring popularity. However, he only made real money in the final decade of his presidency. During that time, Bob made around $10,000,000 annually. One hundred million dollars over a decade.


Barker worked at the Springfield, Missouri, radio station KTTS-FM while he was a student there. After that, he relocated to Florida and got a job as a news editor and broadcaster at WWPG 1340 AM in Palm Beach (now called WPBR in Lantana). Finally, in 1950, he made the trek west to California, where he was granted his very own radio show in Burbank, appropriately titled “The Bob Barker Show,” which he hosted for a total of six years.

He was discovered by game show producer Ralph Edwards while hosting an audience-participation event in California. Following his success on the radio, Barker made the transition to television in 1956 with the debut of “Truth or Consequences.” Until 1974, he kept the show going. While hosting “Truth or Consequences” in 1971, he was approached by NBC about hosting a pilot episode of “Simon Says.”

Bob Barker Career

The resurrection of “The Price Is Right” was proposed by Mark Goodson and Bill Todman in early 1972, and CBS took notice. The show was picked up by the network with the proviso that Barker would host. Barker so took over as host of CBS’s “The Price Is Right” for its revamped current incarnation on September 4, 1972.

A taping of his final show took place on June 6, 2007, and it aired on June 15 of that year. Despite retiring from the show, Barker has made three return appearances: once in April 2009 to promote his new autobiography; once in December 2013 to celebrate his 90th birthday; and once in April 2015 as part of an April Fools’ Day joke in which he briefly took over hosting duties from the current host, Drew Carey.

Personal Life

Bob married his high school sweetheart, Dorothy Jo Gideon, in 1945, and they had three children together before she passed away in 1981 from lung cancer. Even though he has never remarried, Barker has been romantically linked to a number of women over the years, including Dian Parkinson, another of the infamous “Barker’s Beauties.”

Bob-Barker Personal Life

This partnership lasted for a full three years. A native Washingtonian, he has recently rediscovered love with his girlfriend, Nancy Burnet. They first connected in 1983 during a fundraiser for pet adoptions, where they discovered their mutual interest in animal rights.

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Other Work

In the 1996 film “Happy Gilmore,” starring Adam Sandler, Bob Barker had a noteworthy appearance. On the golf course, Sandler and Barker had a fistfight in the film. Barker lands a blow to Sandler’s face, knocking him unconscious. According to interviews he’s given in the past, Barker never goes more than a day without someone recognizing him from the movie and making a reference to that particular moment.

In addition, both Barker and his wife Dorothy Jo appeared as panelists on the game series “Tattletales” and “Match Game” on a sporadic basis. His list of talk show appearances includes Dinah!, Larry King Live, The Arsenio Hall Show, The Rosie O’Donnell Show, The Ellen DeGeneres Show, and The Wayne Brady Show.


In addition to appearing in advertisements for companies like State Farm Insurance, he has also filmed an ad in support of Republican Party Congressional candidate David Jolly. On the Nickelodeon cartoon series “SpongeBob SquarePants,” he voiced the character Bob Barnacle.

On April 6, 2009, Barker’s autobiography, “Priceless Memories,” was released to the public. Included are anecdotes and tales from his early life as well as his 50-year run on television. Digby Diehl, a former editor of the Los Angeles Times book review section, assisted him in creating the book.

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Lucy Miles

Lucy is a content editor at Bulletin XP, where she works to produce top-quality materials. With a journalism background and a love of clear communication, she excels at creating engaging and accurate content. In her free time, Lucy enjoys reading, writing, and spending time with her loved ones.

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