Twitter has announced that adverts that reject the scientific consensus on climate change would be prohibited.
Advertisers that want to use non-scientific language regarding climate change in their tweets may soon be out of luck. All climate change denier advertising has been removed from Facebook’s platform. The corporation started in an Earth Day blog post published on Friday that any advertisement incorporating statements about climate change that violate scientific agreement will be deemed improper and barred.”We believe that climate denial should not be monetized on Twitter, and that misleading advertisement should not detract from essential dialogues about the climate problem,” the company added.
Prior to Friday, Twitter stated that ads denial of climate change will be rejected or blocked under its inappropriate content policy, but the process has now been codified. Twitter stated that it bases its judgments on authoritative sources such as the Intergovernmental Panel on Climate Change, a United Nations agency that assesses the science of human-caused climate change. According to the latest IPCC assessment, the world needs to act now to decrease greenhouse gas emissions across all sectors in order to keep global warming below 1.5 degrees Celsius.
Last year, the firm launched a dedicated climate change Topic, as well as hubs of trustworthy information in the Explore tab, Search, and Trends parts of the site, in an effort to assist visitors to access reputable material about climate change. The hubs were unveiled in time for the United Nations Climate Change Conference in 2021.
The news comes as the firm tries to avoid being taken over by billionaire Elon Musk. Musk has previously expressed his dissatisfaction with Twitter’s moderation procedures, saying that the network is a “de facto town square” where “failure to adhere to free speech principles fundamentally damages democracy.”
The First Amendment only protects free speech when the government censors it. It’s unclear whether his opinions apply to both sponsored commercials and individual tweets. Ads that contradict climate change science are no longer allowed on Twitter:
Ads that reject climate change’s reality were prohibited by Twitter on Friday:
Twitter’s announcement on Earth Day came as the company tries to stave off a hostile takeover proposal from billionaire Elon Musk, who has stated that users should be able to say whatever they want on the network.
In a blog post, Twitter global sustainability manager Casey Junod stated, “Misleading advertisements on Twitter that deny the scientific consensus on climate change are prohibited, in line with our inappropriate content policy.”
We feel that climate denial should not be profited from on Twitter, and that deceptive advertisement should not interfere with essential discussions about the climate problem.” Last year, Twitter introduced a Topic feature to assist users access conversations about climate change, as well as hubs of “reliable, authoritative” information on a variety of high-profile issues, such as climate change science.
We recognize that false information on climate change can jeopardize efforts to protect the environment,” Junod said”Now, more than ever, we need to take serious climate action from all of us.”As appealing as access to Musk’s cash maybe, Twitter does not want to be dominated by a billionaire renowned for acting without thinking about the ramifications of his actions.
The worldwide one-to-many communications network is taking steps to prevent Musk from obtaining all of Twitter’s outstanding shares, indicating that concerns about his leadership style outweigh the potential payout.
Musk, the world’s richest man and a controversial and regular user of Twitter, launched an unsolicited bid for the social media network earlier this month, claiming increased freedom of speech as a motivator.
Musk favors a hands-off approach to content enforcement, which is a difficult issue, especially in high-profile cases like that of former US President Donald Trump, who was banned following his supporters’ attack on the Capitol in an attempt to reverse the US election outcome last year.
However, the divisive Tesla CEO’s campaign has alarmed technology and free-speech experts, who point to Musk’s erratic outbursts and history of harassing critics, which contradict his claimed goals.
The board of Twitter chose to use a “poison pill” defense, in which any acquisition of more than 15% of the company’s stock without its approval would activate a plan to flood the market with shares, making a buyout much more difficult.
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Twitter Bans Climate Change Denial Advertising:
Twitter has announced a blanket ban on ads that contradict the scientific consensus on climate change. Advertisements that are misleading will now be subject to the social media platform’s improper content policy. Similar bans on anti-scientific consensus advertising have been enacted by Google, Facebook, and Instagram parent, Meta.