A viral tweet purporting to be a McDonald’s news release proclaiming the return of the all-day breakfast is a hoax. Twitter user @bereniceruizzz shared a press statement from McDonald’s on Thursday with the headline “Let There Be Breakfast: McDonald’s Serving All Day Breakfast Starting Oct. 6.”
A reminder to “set your calendars” is included in the announcement. By expanding the availability of breakfast items beyond the customary meal hours, “McDonald’s is making breakfast history again by offering All Day Breakfast nationally.”
Unfortunately, the press announcement was from 2015, so early morning visits to McDonald’s will be required of Egg McMuffin devotees. A representative for the company told CNBC that the press release is outdated and that there are currently no plans to reinstate the 24-hour breakfast service.
Does McDonald’s In the Uk Offer Breakfast All Day?
McDonald’s have announced they are serving breakfast ALL day from the 6th of October 😨😍 pic.twitter.com/n6SymtSmjU
— PrettyLittleThing (@OfficialPLT) September 2, 2022
In a word, no. There are no plans for McDonald’s to start offering breakfast all day in the UK. The rumors began circulating on Twitter on Tuesday, September 2nd, after a screenshot purportedly showing that McDonald’s would begin offering all-day breakfast in October went viral.
An image of the sign, which read “Let There Be Breakfast: McDonald’s Serving All Day Breakfast Beginning Oct 6,” quickly went viral among British social media consumers. Fast-fashion powerhouses like Pretty Little Factor and Boohoo also reposted the post, suggesting that even the most nave of readers believe it to be accurate.
However, it’s not the case. McDonald’s informed The Tab that there are “no plans to offer it to the UK at the moment,” and that the photo is actually from a press event held in the United States at an earlier date.
Don't be fooled folks by the mcdonalds all day breakfast coming back. It's circulating alot right now but that press release from the corporate site is the original one from 2015
— Michael Oliver (@mikeoliver93) September 2, 2022
An Old News Release
The image that has gone viral is actually from a news release written in 2015 when the fast food giant introduced all-day breakfast in the United States for the first time. McDonald’s is changing the game when it comes to breakfast once again on October 6th with its launch of theirs.
“All Day Breakfast” menu item in restaurants around the country. Have breakfast whatever you like. A brunch that once ended at 10:30 a.m. will now continue until noon. Hotcakes are always a good idea, no matter what time of day it is.
In 2015, McDonald’s introduced all-day breakfast, but by 2020, the Covid-19 pandemic had forced its removal from the menu. Breakfast is served from 5 am to 11 am, just like in the UK, and has made a comeback in some states.
McDonalds bringing back all day breakfast? Life never looked so good
— nav🏳️⚧️🏳️🌈 (@EnbyPrime) September 2, 2022
All-day breakfast isn’t returning to the US
It’s not just the British who are confused; many McDonald’s fans in the United States think the chain will bring back its all-day breakfast menu in October. Many people on Twitter are becoming genuinely enthusiastic about the press debut despite the fact that it occurred seven years ago.
They will be so disappointed to learn the reality, one person who used the expression “explicitly explicit” wrote. The fast food restaurant introduced an all-day breakfast menu in October 2015. CEO Steve Easterbrook’s confidence in the new advertising plan to increase revenue was well founded.
MCDONALDS ALL DAY BREAKFAST RETURNING SOON THIS IS THE BEST DAY OF MY LIFE
— ani (@HWLEYS) September 2, 2022
The 2020 coronavirus pandemic caused McDonald’s to end its all-day breakfast service. In an effort to “simplify operations in our kitchens and for our staff,” the company has announced that it would no longer provide an all-day breakfast menu. An increase of 5.7% may be seen in sales during the final quarter of 2015.
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