Advertisers who want to talk about climate change in a way that isn’t very scientific are going to have a hard time. The social media company has now banned all ads that say that climate change isn’t real from its site.
In an Earth Day blog post that was published on Friday, the company said that any ads that make claims about climate change that don’t agree with the scientific consensus will be deemed inappropriate and will be banned.
Twitter says it doesn’t want to make money off of people who don’t believe in climate change. “We don’t want misrepresentative ads on Twitter to stop people from having important conversations about the climate crisis,” the company says.
Before Friday, Twitter said that ads that don’t believe in climate change would be rejected or halted under its “inappropriate content” policy. Now, Twitter has made the process more official.
Social media site Twitter says it is relying on experts, like the Intergovernmental Panel on Climate Change, to make its decisions. This is the United Nations body that looks at the science of human-caused climate change.
The most recent IPCC report said that the world needs to act now to cut back on greenhouse gas emissions from all sectors in order to keep global warming at a safe level of 1.5 degrees Celsius.
A dedicated climate change Topic was added to the site last year, as well as hubs of credible information in the Explore tab, Search, and Trends sections of the site, to help users find information about climate change that is true. The release of the hubs came at the same time as the United Nations Climate Change Conference in 2021.
A billionaire named Elon Musk wants to take over the company. The news comes at a bad time for the company. On Twitter in the past, Musk has said that the platform is a “de facto town square,” and that not adhering to free speech rules “fundamentally undermines democracy.”
Social media is a place where people debate climate change.
In the United States, the debate about climate change has become more and more political. People who aren’t scientists are often involved in this debate, rather than people who are scientists. As a result, there has been more polarisation, with liberals and conservatives disagreeing a lot on the issue.
85% of adults in the United States who were liberal in 2020 thought that human activity was a factor in climate change, compared to just 14% of conservatives who thought the same thing. When it comes to this kind of thing, Twitter is often used as an echo chamber for both sides.
Because Trump was banned from Twitter in 2021, the right has become angrier about how conservative voices aren’t being heard on social media sites.
In the wake of the January 6 riot at the U.S. Capitol, Twitter took down 77,000 accounts that were spreading QAnon conspiracy theories. Many of them were conservative Trump supporters.
However, a Center for Business and Human Rights study from 2021 found that claims of conservative censorship were not true.
Twitter is committed to the long-term success of its business.
Twitter has started a new project to fight misinformation about climate change. This is just the most recent one.
In 2019, it said that by the end of 2022, all of its data centers in the U.S. and Canada would be carbon-free. An energy and water-saving technology company called Watershed works with the business to get its power from wind and solar power projects.
Twitter signed on to the EU Climate Pact earlier this year, which promises to use 100% renewable energy at all of its locations in the European Union. This is in line with the Paris Agreement.