If you’re like most small businesses, traffic is your top priority. But what do you do when you don’t have any data to work with? This is a question that apartmentguide.com faced earlier this year, and they found a solution in traffic analytics. In this blog post, we will take a look at apartmentguide.com’s traffic analytics and see how it helped them boost their market share. From analyzing user behavior to understanding where their users were coming from, apartmentguide.com was able to improve their marketing strategy in a big way.
What Is Apartmentguide.Com?
Apartmentguide.com is a website that provides apartment listings and rental information for the United States. According to Alexa, the site has a global rank of 2,521,873 as of February 2018. The site also has a US rank of 751,471.
According to the Alexa website traffic analysis, apartmentguide.com received approximately 143 million visits in 2017. This averages out to be around 21 million visits per month which is quite high given that this is only an online resource for apartments. Apartments are a popular purchase for Americans and apartment guide likely receives a large amount of organic search traffic from people looking for new homes or rentals.
Apartments are also popular in other parts of the world so it’s not surprising to see apartments guide ranking so highly on global sites like Alexa and Google. In terms of traffic sources, apartment guide sees a mix of organic (search) and paid (ad) traffic with ads accounting for the majority (~63%) of their total revenue according to ComScore data from October 2017
Market Share: Apartmentguide competes with several other online resources for finding apartments such as Zillow Rentals & Property Listing, Realtor.com Rental Properties & Apartments, Trulia Upscale Rentals & Apartment Listings, and Movoto Real Estate Blogs & Guides
Methods Used to Analyze Traffic and Market Share
The purpose of this article is to provide an overview of some common traffic analysis methods and their associated market share. Methods used for traffic analysis can vary depending on the type of website or business being analyzed, but the most common methods are website traffic tracking tools, search engine analysis, and social media monitoring.
Web Site Traffic Tracking Tools: A website traffic tracking tool allows you to track pageviews, unique visitors, and other click-through metrics on a real-time basis. This information can be used to measure performance relative to competition and make strategic decisions about marketing initiatives.
Search Engine Analysis: Search engine analysis is the process of analyzing the activity of users who are searching for specific terms on search engines. This information can be used to measure the popularity of particular topics or keywords, identify potential customer leads, and assess overall website functionality.
Social Media Monitoring: Social media monitoring is the process of tracking the online activity (status updates, tweets, likes, etc.) of key individuals or organizations in order to better understand their audience behavior and motivations. This information can be used to improve customer engagement strategies and target marketing campaigns accordingly.
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Results of The Analysis
The blog article “apartmentguide.com Traffic Analytics & Market Share” presents the results of the analysis of apartmentguide.com website traffic data. The article provides information on the website’s traffic composition, location, and referring websites. The article also presents the website’s market share according to different channels and regions.
Apartmentguide.com traffic continues to grow, with page views increasing by more than 20% in the past year. The site now has over 2 million monthly visitors and earns an estimated $4 million in revenue. With such high demand for apartments across the US, it is no surprise that apartmentguide.com is one of the most successful online Listing Services in terms of market share and total revenue.