It is quite a sound when you hear an app being launched 24 hours ago. And it finds its exit from the app store just after 10 hours. The Kimbho launching disaster is one of the kind. It is now familiar with everyone that Baba Ramdev found a way to enter into the technology. Mainly after holding a thrust in the FMCG division. That are indeed the flagship products under the brand name of Patanjali. Moreover, The brand name backed by an ambassador. The face of Patanjali – Yogaguru Baba Ramdev. His name is the sole endorsement behind the successful tenure of Patanjali. But is it the only factor? The only factor behind the success?
It is relevant now that it isn’t. Just a name can’t bring fortune to any company. Same was
with Kimbho : the swadeshi messaging application.
“Now Bharat will speak. After launching SIM cards, Baba Ramdev has launched a new messaging application called Kimbho. Now Whats App will be given competition. Our own #SwadeshiMessagingplatform. Download it directly from Google Play store.”
Patanjali spokesperson S K Tijarawala tweeted the above. He added that it also poses a threat to the popular messaging app – Whatsapp. But the Kimbho launching disaster is a great example of why these indigenous apps are failing.
Kimbho caters to private and group chats with free phone and video calling. The application indeed has dozen of features to share text, audio, photos, videos. In addition to all these stickers, quickies, location, GIFs, and doodle are present according to its brief on the Google Play Store. The tagline of Kimbho says “Ab Bharat Bolega”.
Kimbho Launching Disaster: 5 reasons
And then India started speaking. Or rather say it as roasting. The whole twitter platform was filled with roasts and trolls.
Another one objected the cast of Pakistani model. Now amidst all these roasts, there was a major concern. The concern about the security. Hence, this was the first issue for the Patanjali led app. It went under tremendous criticisms from the mob.
The second reason is quite obvious for the retractions. A tweet read that the app was a security disaster. French hacker Elliot Alderson claims to hack the messaging platform. Alderson had previously flagged chinks in some top government apps, including Aadhaar. “This (Kimbho) is a joke… If it is not clear, for the moment don’t install this app,” Alderson said in a tweet.
Lack of Originality
Lack of Originality as I see it. It maybe another reason for the retaliation of the Indian smartphone app. It is built on another app called ‘Bolo’. Some took screenshots of how the Kimbho team apparently did not even bother changing the OTP SMS format and even used the same images used by Bolo app while advertising their campaign.
Face of the tech
A yoga guru is seen as a guide to healthy living. Patanjali organic products were great investment. Investment in a man behind the products also boosted the sales. But, the same man putting up a show in tech industry seems misfit. People are lacking the motivation to continue on to the app. Though the census suggests 10,000 up downloads. But there should also be a data of how many uninstalled the app.
Inhouse security issues
The Twitter account of the app, however, announced that they “are in the process of upgrading our servers and will be back shortly”.
The traffic handling is problematic for the app right now. Maybe if the interface is right enough, people can opt for it. But for times now it is better to stick to trusted messengers like whatsapp, facebook, facetime and others.